Management Still Matters: Why Tech Companies Fail at Managing People

James Rodgers

Managing people is both a strategy and performance capability. Properly executed, effective management can add tangibly to team performance. Done poorly, management can contribute to lower performance. Technology alone can never be a winning or sustainable proposition for any enterprise. Unfortunately, too many technology-focused companies fail to realize the full benefit of their investment in people. Based on current research, there are simple and effective methods available that can help any frontline manager realize the promise of a talented, diverse team. As one writer put it, "if people are not more productive working for you than not, you need to get out of managing. You're in the way!"