Come learn about Creo's latest innovation surrounding generative design. See how it can empower you to create optimal designs faster through a balance of artificial intelligence and human insight. With breakthrough technology, you can create designs that are lighter, stronger, focused on manufacturing methods and more efficient than those designed using conventional CAD software alone. Mark Fischer, the product manager for generative design at PTC, will introduce you to this exciting technology powering the next generation of design. During the session, you will see a live demonstration, understand the benefits and capabilities coming in the next release of Creo, and get a glimpse into what the future looks like. Jesse Blankenship, a recognized thought leader on generative design, will discuss the technology itself and the impact it will have on the market.