Then and Now: Winning in the Aftermarket

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Vipul Agrawal

In May 2006, Dr. Vipul Agrawal co-authored the popular Harvard Business Review article “Winning in the Aftermarket”. Remarkably their vision and perspective then remain pertinent and relevant now. With the advantage of 2020 perspective, Dr. Agrawal analyzes the trends and predictions which have materialized as expected. He will also assess the trends still materializing. Which trends accelerated? Slowed? How do advanced data science, machine learning, artificial intelligence, and maturing algorithms empower organizations to win in the aftermarket today? What do the next 12 years have in store for service parts optimization and how will organizations win in the aftermarket then? Read the HBR article here:

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