Why Prioritizing UI/UX in Augmented Reality Is Key to Success Adoption

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Eric Abbruzzese

Business implementations of augmented reality (AR) often neglect the actual end-user experience. The ROI potential for AR is high, but there is often a mismatch between achieving that ROI and creating a natural workflow for a user. Fully integrating AR technology into a workflow and keeping employees interested and engaged with it requires more than a haphazard combination of hardware and software and hoping for success. Attend this session to learn why prioritizing UX can help you extract more value from your AR program.

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